Slide 1
We are pleased to announce that Dialog has entered into an agreement with MarketResearch.com to provide a searchable index to full-text market research reports by the leading worldwide analysts and consulting firms. The result is a new file on Dialog: MarketResearch.com, File 771, which allows you to link directly from records retrieved in Dialog searches to the full-text reports on MarketResearch.com, where you can purchase the reports you wish.
The session shows you how to get precise results from searching the report indexes in File 771 and link to the full text on MarketResearch.com. This session assumes that you know the basics on how to conduct a search on Dialog and it focuses on the content and substance of File 771.
Slide 2
MarketResearch.com is the world's largest continuously updated collection of market research. It offers more than 250,000 market research reports from more than 650 leading global publishers. The information available supports strategic decision-making by enabling searching across a comprehensive collection of research reports that provide competitive intelligence, market sizing, forecasts and product trends.
The records on Dialog contain bibliographic data, tables of contents, descriptions and other details, and they provide hyperlinks to the full text on MarketResearch.com, where searchers can purchase the reports.
Slide 3
Now you have access in one place to reports by the major consulting firms, including Kalorama, Euromonitor, BCC Research, Decision Resources, Drug and Market Development, Mintel International, Snapdata International, Yankee Group, IBISWorld, Tower Group and more. Because you are searching indexes on Dialog, you can hone in on keywords in titles, tables of contents and descriptions, rather than wading through the full text to get to the answers.
Slide 4
With broad coverage of all of the major industries, you can search File 771 with confidence that you will find mission-critical data in your areas of interest. Whether you need forecasts in energy or trends in transportation or analysis of financial services or details on pharmaceutical R&D or predictions about the future of the wireless industry, you will find answers starting with File 771 and linking into MarketResearch.com.
Slide 5
Here's how it works:
Dialog is available on many platforms, such as DialogClassic Web™, DialogLink® 5 or Dialog®Web. This module demonstrates a search in File 771 using DialogClassic Web.
Go to www.dialogclassic.com. Enter your User Number and password, as well as a subaccount code, if applicable. Click the Log in button, or press <enter>.
Slide 6
Once you are in Dialog, BEGIN 771.
The search in this example shows "biologic truncated within four words of market truncated" qualified to the title or descriptor or abstract fields. Then we restrict to a geographic location, Asia, using the title or descriptor fields, slash ti,de.
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Combine the results of Sets 1 and 2. When you are happy with your search, TYPE out records. TYPE out the records in the full format. Remember that in File 771 there is no charge to display records.
The bibliographic data, with title, publisher, publication date and report number displays, along with the abstract and table of contents of the report.
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The table of contents appears.
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Notice the hyperlinks. The hyperlinks allow you to link out to MarketResearch.com to purchase the report.
Each Dialog record relates to a single research report and contains at least one link to the full content on the MarketResearch.com Website.
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Multiple links may appear as MarketResearch.com may offer the same research in various formats.
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After you click on a hyperlink, a notice appears advising you that you are leaving Dialog and moving into MarketResearch.com, where you can purchase the report.
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Links in the Dialog records lead to a "shopping cart" at MarketResearch.com from which the desired full research content, in the desired format, may be purchased. Links within Dialog html-based products (such as DialogWeb, DialogClassic Web, and DialogLink5) will be "live." In other platforms, such as Telnet, the URL may be copied and pasted into a browser. All purchase transactions are handled at the MarketResearch.com site.
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Dialog's Knowledge Center is on hand to help you or answer questions. Call 1-800-3-Dialog within North America, or 00-800-33-Dialog outside of North America. Check the Bluesheet for details on MarketResearch.com (File 771). Visit http://library.dialog.com/bluesheets/ and enter 771 in the Bluesheet Finder query box. Use the Essential Tools sites such as http://support.dialog.com/market/ to locate the free search aids and resources that will help you make the most of Dialog's content, files and features.
Sign up to receive news about Dialog and upcoming trainings in the Chronolog and the Training Updates e-newsletter.
Slide 14
Thank you for your interest in Dialog. We hope that you have gained understanding of the content in MarketResearch.com on Dialog, File 771, and that you will now navigate comfortably from your search results to the full text on MarketResearch.com. Watch for additional on-demand training opportunities in the future.