Support : Dialog Search Aids : Advertising Concept Codes Used in File 570

Advertising Concept Codes Used in Gale Group Marketing & Advertising Reference Service (File 570)
Sorted by Concept Code (AC=, AD=)
[View list sorted by Concept Name]

AC=, AD=	Concept Name
20	Media Use
21	Television
22	Radio
23	Print Media
24	Direct Marketing
25	New Electronic Marketing
26	Point-of-Purchase Displays
27	Out-of-Home Advertising
28	Packaging
30	Theory & Research
31	Marketing/Advertising Theory
32	Marketing/Advertising Methods
33	Consumer Attitudes
34	Research Findings
35	Research Services
40	Agencies
41	Agency Financial Data
42	Account Activity
43	Agency Personnel
44	Agency Self Promotion
45	Agency Planning/Goals
46	New Agency Services
49	Agency Formation/Mergers
50	Company Data
51	Positioning
52	Advertising Activity
53	Company Personnel
54	Corporate Images
55	Company Planning/Goals
56	Product Test Marketing
57	New Products/Services
58	Licensing/Sales Agreements
59	Channels of Distribution
60	Media Business
61	Media Financial Data
62	Self Promotion
63	Media Personnel
65	Media Planning/Goals
66	New Media
67	Media Pricing
69	Media Formation/Mergers
70	Campaigns
71	Campaign Themes
72	Design/Copy
73	Ad Testing
74	Campaign Launched
75	Campaign Effectiveness
76	Awards
77	Spokesperson
78	Slogan
79	Promotion
80	Targets & Markets
81	Demographics
82	Geographic
83	Psychographics
84	Global Marketing
85	Industry Market Data
86	Business to Business
90	Regulation/Ethics
91	Ethics
92	NAD Reviews
93	Environmental Marketing
94	Legal/Government Regulation
95	Social Cause Advocacy

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