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Support : Dialog Search Aids : File 9 Marketing Terms

Business & Industry® (DIALOG File 9)
Marketing Terms

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The following terms are searchable in File 9 using MT=:

  • Ad Inserts
  • Ad Recall
  • Ad Tip Ins
  • Ad Volume
  • Agency Self-Regulation
  • All Agency
  • All Campaign
  • All General
  • All Media
  • All Product Marketing
  • All Research
  • Association Advertising
  • Brand Equity
  • Business-To-Business
  • Cable TV Advertising
  • Campaign Awards
  • Campaign Design
  • Campaign Effectiveness
  • Campaign Slogan
  • Campaign Spokesperson
  • Campaign Theme
  • Catalogs
  • Character Symbol
  • Cobranding
  • Community Advertising
  • Consumer Behavior
  • Contests
  • Cooperative Campaign
  • Corporate Advertising
  • Corporate Sponsorship
  • Corrective Ads
  • Coupons
  • Crisis Communications
  • Direct Mail
  • Direct Response TV Marketing
  • Distribution Channels
  • General Agency
  • General Campaign
  • General Media
  • General Product Marketing
  • General Research
  • Global Campaign
  • Infomercials
  • Interactive
  • Internet
  • Line Extensions
  • Loyalty
  • Magazine Advertising
  • Media Costs
  • Media-Buying Service
  • Movie Theater
  • NAS Review
  • Account Activity
  • National Campaign
  • Network TV Advertising
  • New Campaign
  • Newspaper Advertising
  • Other General
  • Outdoor
  • Placement
  • Point-Of-Purchase
  • Political Advertising
  • Positioning-Repositioning
  • Premium-Luxury Products
  • Print Ad Coupons
  • Print Advertising
  • Professional Advertising
  • Public Opinion
  • Public Service Advertising
  • Radio
  • Regional Campaign
  • Sales Promotion
  • Sampling
  • Sports Campaign
  • Teaser Campaign
  • Telemarketing
  • TV Advertising
  • Umbrella Marketing
  • Yellow Pages
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See also:

Concept Terms used in File 9

Industry Terms used in File 9
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