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Support : Publications : Chronolog Archives : April 2002

Did You Know... Focus on Softbase (File 256)

SoftBase: Reviews, Companies, and Products (File 256) provides company, product, and review records of the information technology (IT) industry. The focus is on software and applications from mass markets to niche markets, and from national to multinational companies.

Use File 256 to develop insight on the competition; police trademarks and market position, seek new partners, and discover new markets. Softbase also enables users to rate and rank software products they are looking to purchase.

Search Tip

To conduct competitive pricing intelligence:

Step 1: Select a company, such as Adobe, along with a limit to retrieve products only

 ?s co=adobe systems?
      S1    1470  CO=ADOBE SYSTEMS?
 ?s s1/product
      S2      26  S1 /PRODUCT 

Step 2: Rank the set on pricing PR

?rank PR s2

Started processing RANK 
Completed Ranking 26 records 
DIALOG RANK Results 
-------------------- 
RANK: S2/1-26   Field: PR=  File(s): 256 
(Rank fields found in 21 records -- 12 unique terms) 
Page 1 of 2 
 
RANK No.  Items               Term 
--------  -----               ---- 
    1        4                190 
    2        3                 99 
    3        3                290 
    4        2                590 
    5        2              1,900 
    6        1                 49 
    7        1                500 
    8        1                690 
P =  next page      Pn = Jump to page n 
P- = previous page  M =  More Options  Exit = Leave RANK 
 
To view records from RANK, enter VIEW followed by RANK 
number, format, and item(s) to display, e.g., 
VIEW 2/9/ALL. 
 
Enter desired option(s) or enter RANK number(s) to 
save terms.

Step 3: Look at the products at the low and high ends of the range to see what markets are commanding what price points for the products retrieved.

?view 1/9/1

DIALOG(R)File 256:SoftBase:Reviews,Companies&Prods.
(c)2002 Info.Sources Inc. All rts. reserv.

01798983         DOCUMENT TYPE:  Product
PRODUCT NAME:  Adobe LiveMotion (798983)
 Adobe Systems Inc  (394173
345 Park Ave
San Jose, CA  95110-2704  United States
TELEPHONE:  (408) 536-6000
RECORD TYPE:  Directory
CONTACT:  Sales Department

Adobe Systems' Adobe (R) LiveMotion (TM) makes it easy
for Web designers To create interactive sites using
Adobe Photoshop (R) and Illustrator (R)
files. . .

?view 5/9/1

--RANK 5 ITEM 1 --
DIALOG(R)File 256:SoftBase:Reviews,Companies&Prods.
(c)2002 Info.Sources Inc. All rts. reserv.
01728764         DOCUMENT TYPE:  Product
PRODUCT NAME:  Adobe FrameMaker+SGML (728764)
 Adobe Systems Inc  (418901
345 Park Ave
San Jose, CA  95110-2704  United States
TELEPHONE:  (408) 536-6000
RECORD TYPE:  Directory
CONTACT:  Sales Department

Adobe FrameMaker+SGML is the leading-edge SGML authoring 
and publishing solution. FrameMaker+SGML combines all 
the power of Adobe FrameMaker software with features 
designed to simplify the SGML publishing process. .

On the trademark front, SoftBase enables corporate attorneys to police their company brands. For example, Adobe software company might be interested in looking for other products referring to Adobe Acrobat alongside their own products for trademark and contract compliance.

Try this search using your company's product name:

?s acrobat
      S1     483  ACROBAT 
?s s1 and co=adobe?
             483  S1 
            1490  CO=ADOBE? 
      S2     285  S1 AND CO=ADOBE? 
?s s1 not s2
             483  S1 
             285  S2 
      S3     198  S1 NOT S2 
?s s3/review
      S4     175  S3  /REVIEW 
?s s4 and py=2001:2002
             175  S4 
            6196  PY=2001 : PY=2002 
      S5      11  S4 AND PY=2001:2002

A sample record from this search shows an alternative product to Adobe Acrobat.

5/9/1
DIALOG(R)File 256:SoftBase:Reviews,Companies&Prods.
(c)2002 Info.Sources Inc. All rts. reserv.

00135022         DOCUMENT TYPE:  Review

PRODUCT NAMES:  Jaws PDF Creator 2.0  (074942)

TITLE:   Acrobat  Alternative: Global Graphics' Jaws 
PDF Creator 2.0...
AUTHOR:  Howard, Courtney E
SOURCE:  Electronic Publishing, v25 n10  p51(1) Oct 2001
ISSN: 1097-9190
HOMEPAGE:  http://www.electronic-publishing.com

RECORD TYPE:  Review
REVIEW TYPE:  Review
GRADE:  A

Global Graphics' Jaws PDF Creator 2.0, a full-fledged 
Portable Document Format (PDF) distiller for corporate, 
graphic arts, print, and Web-publishing professionals, 
gets excellent marks overall, especially for its ease 
of use and low cost. With Jaws PDF Creator 2.0, users 
can translate and render files in many native formats 
to the PDF 1.3 format and can also review, exchange, 
mark up, manage, and archive documents. Components on 
the hybrid CD provided include an installer and 
Acrobat Reader 4.05 in five languages. Testers 
installed Jaws PDF Creator 2.0 in just a few minutes, 
and the installer updated printer descriptions in 
each launched application, including QuarkXPress. 
Testers could create a PDF either with either an 
intuitive printing-type feature or by using
PostScript or Encapsulated PostScript files, which 
could be dragged-and-dropped to the Jaws PDF Creator 
2.0 creator icon on the desktop. Testers 
particularly liked the ability to choose the Jaws 
PDF Creator from the print dialog box. RSA security 
technology, including password protection and 
encryption, are also provided by Jaws PDF Creator.

PRICE:  $120

COMPANY NAME:  Global Graphics SA  (715034)
SPECIAL FEATURE:  Screen Layouts Charts
DESCRIPTORS:  PDF;  Acrobat ; Repurposing; Desktop 
    Publishing; Electronic Publishing; Authoring
    Systems
REVISION DATE:  20020130

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