Support : Publications : Chronolog Archives : October 2001

New Magazines Database on DataStar

A new magazines database from Centaur Communications was recently launched on DataStar. Centaur is one of the UK's leading business publishing companies, and it focuses particularly on news-based weekly magazines in a limited number of markets. As a company, Centaur believes strongly in the concept of 'readership,' believing that without readers there is no chance of winning subscribers, bookstall revenues, or regular advertising revenues. This means that there is a strong cultural emphasis on editorial quality. All of its magazines are tightly targeted on particular segments of industry: marketing/advertising/design, new media, engineering, financial services and legal. Although they concentrate mainly on the UK market, the information is also highly relevant to other regions. Centaur Communications consists of one main file (DataStar label CENT) and four subfiles, each representing a different industry segment:

• Centaur Marketing and Advertising (CMAR)
• Centaur Media (CMED)
• Centaur Engineering (CENG)
• Centaur Finance and Law (CFLW)

Centaur is committed to providing must-have information to its readers and the databases include high profile, sought after titles. See below for a list of titles included in each file:

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Centaur Marketing and Advertising (CMAR)

• Brand Strategy
• Creative Review
• In-Store Marketing
• Kid's Marketing Report
• Marketing Week
• Design Week
• Precision Marketing
• Sports Marketing
• Televisual
• Leisure & Hospitality Business
• AB Europe

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Centaur Media (CMED)

• New Media Age
• New Media Creative
• New TV Strategies

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Centaur Engineering (CENG)

• Design Engineering
• Metalworking Production
• Process Engineering
• The Engineer
• What's new in Industry

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Centaur Financial and Law (CFLW)

• International Money Marketing
• Money Marketing
• Employee Benefits
• The Lawyer

Centaur's publishing schedules vary from weekly to monthly, but the databases are updated daily with the latest issue of each publication. There is normally a 72 hour delay after publication for loading weeklies and five working days for less frequently published titles.

Use the Centaur databases to answer questions such as:

• what has been written recently on new brand analysis techniques?
  
  
• what was Blueberry.net's business model based on?
  
  
• who is the Royal College of Nursing's current head of legal?
  
  
• which airport will shortly be installing the O2Live oxygen system?

The databases can be searched free text, but you may also wish to focus your searches using the Descriptor (DE) paragraph if you are looking for a specific SIC code, country/region, company name or Centaur scope term. A complete list of scope terms used in the databases is available on DataStarWeb™, and in the BASE document--search BASE-CENT.

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