Support : Publications : Chronolog Archives : September 2001

PIRA Management and Marketing Abstracts Now Available on Dialog^®

This month we welcome PIRA Management and Marketing Abstracts (File 249) to the Dialog system. Providing coverage of all aspects of management and marketing practice and customer and industrial relations in the single European market and worldwide, File 249 is your source for abstracts on a wide range of topics in this field.

With coverage from 1996 to the present and weekly updates, this database, produced by PIRA International, will keep you up to date on the latest trends in management and marketing around the world. Relevant items from 200 journals, newspapers, books, and reports from the U.K., the U.S., and Europe are abstracted. All abstracts are in English, regardless of the original language of the abstracted article. File 249 is the online equivalent of the monthly abstract journal Management and Marketing Abstracts.

Subject coverage includes:

• Management and change
• Organization and administration
• Production management
• Industrial relations
• Education and training
• Sales
• Physical distribution
• Corporate planning
• Economics ...and more.

Use PIRA Management and Marketing Abstracts to:

• Review ideas regarding international management
• Understand more about the importance of branding
• Find out the latest practices in human resources
• Learn about hiring processes
• Discover how the Internet has impacted production management, purchasing, and other areas

Search tips. Key fields in File 249 include: Company Name (/CO, CO=), Section Heading (/SH, SH=) and Journal Name (JN=). Search CO= or /CO with SH= or /SH to find records for a specific company with a particular subject heading, e.g., SELECT CO=BBC? AND SH=ADVERTISING?

Cost of searching PIRA Management and Marketing Abstracts is $5.50/DialUnit and $2.15 per full record. The Bluesheet for File 249 can be found on the Dialog web site at http://library.dialog.com/bluesheets. PIRA is also available on DataStar as file MMKA.

top