Support : Publications : Chronolog Archives : July/August 2001

Dialog Regional Updates 2001

Join us for an update on the important things happening at Dialog. This exciting new series of Updates provides one-day seminars that will include product and application training, as well as presentations from the all-new Quantum² program just launched by Dialog.

Content

Learn from our experts about new techniques for getting the most out of Dialog's unsurpassed collection of content. Simultaneous tracks will focus on all types of information: business, science and technology, intellectual property, international news, and much more. Some topics include: "Drug Pipeline Databases," "Intellectual Property: A Tool for Competitive Intelligence," "Prior Art Searching," and "Successful Searching for Small Companies." In addition, a "Dialog Refresher" and a "What's New" session will keep you up-to-date on searching techniques and Dialog's latest products.

Descriptions of Quantum² sessions

Selected sessions from the following will be presented at each Update:

• Professional Influence: Relationships, Respect, Results
  by Ulla deStricker
  Many information professionals are in positions of leadership or authority and, therefore, can effect change. Many more are beginning, or building on, the early achievements in their careers and consider their leadership scope moderate. Yet we all have an opportunity to assume a proactive role in creating positive results for the organizations we serve. Ulla de Stricker addresses the realities and challenges of a work environment characterized by relentless change, focusing on the techniques for building the credibility and the relationships necessary to inspire productive change. How do we advance along the path from "excellent service" to "trusted and valued advisor, always invited to the table" -- and encourage our staff to do the same? How do we ensure that our senior management understands the true value we can deliver -- in contexts far beyond those of the past? If every day offers the choice of focusing on priorities, how do we determine what they are?
  
  
• Creating Value-- Added Research and Analysis
  by Anthea Stratigos of Outsell, Inc.
  This session is about value-added research and analysis -- what it is, and why it's so important in today's business environment. In a six-step process, you will learn the "how-tos" for creating value-added research and analysis. The session will also examine best practices for creating value-added research and content, and take participants through a practical exercise to apply new skills.
  
  
• Market Segmentation and Information Needs Assessment: The Key to Understanding End Users
  by Mary Corcoran of Outsell, Inc.
  This session focuses on the key to defining the requirements for your information services--a thorough understanding of your target user and their information needs. You will learn how to identify market segments and how to use a best-in-class needs assessment methodology to gain an understanding of end users' information use habits and preferences, including perceptions of your services, the Internet, and other sources. Skills-building exercises will round out the session.

Mark your calendar for an Update near you! Registration is $75 per person. Call 1-800-3DIALOG (334-2564) for more information or to register by phone.

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