New Business-ready Handsets Spur Mobile Email Growth
The smartphone market is growing rapidly with many analysts predicting adoption to double over the next three years. Hot-selling new business-ready handsets such as the Nokia E61/62 and E50, Motorola Q and Treo 750 – just to name a few – have provided serious email users with an alternative to the clunky and limiting form factors of legacy email devices.
Visto continues to work with operators and device manufacturers to make Visto Mobile™ a key application on all of the leading handsets right out of the box. As the demand for these new email-ready handsets grow among business users worldwide, mobile service providers will have the opportunity to sell their own Visto-powered mobile email service as a key application on these devices.
Converged Mobile Devices (M)
Source: IDC 2005
In Europe along, analyst group Canalys estimates that 72% of all smartphones are sold through the mobile service provider. The service provider has a tremendous opportunity to take advantage of this opportunity to sell their subscribers a complete solution that includes smartphone, mobile email service and data plan.
Operator Channels Dominate
Source – Canalys, August 2006
The Individual/SMB – A Key Target for Smartphone Sales
Canalys also finds that most of these business-ready handsets are sold to the individual mobile professional and SMBs. This provides mobile service providers with a very strategic target for marketing and selling service packages on some of the latest handsets. By providing individual purchasers and SMBs with a complete managed service that is affordable and requires very little IT involvement, mobile service providers can take advantage of market this is underserved and ripe with opportunity.
Individual/SMB buy 89% of Smartphones
Smart mobile device market: 8.5 million EMEA 2005 shipments by enterprise size
Source: Canalys Mobile Device Channels, January 2006