The Tipping Point of Mobile Email Adoption

The mobile email market is at the tipping point as all of the key elements are finally in place: the right handsets, affordable service options for all users in the organization and a mobile email service that makes it easier for individuals and organizations alike to get immediately up and running on mobile email.

With analysts like Radicatti predicting corporate email users alone to reach 123 Million by 2009, the market potential for mobile service providers is great.

Global Corporate Email Subscribers (M)

Source: Radicatti 2005

Although the potential is great, mobile service providers must put into place the right elements to ensure success of a managed mobile email offering. Analyst Stephen Drake of IDC indicates that it comes down to three factors:

• Make it Simple to Light Up
• Push it Down to Mass Market
• Support a Broad Set of Heterogeneous Devices

Make it Simple
Visto has taken simplicity to the next level by making it even easier for end users to get up and running on mobile email. By embedding the application directly into the device and adding new ease-of-use capabilities such as Visto’s Easy Setup™, we’ve taken the complexity out of mobile email for both the service provider and their customers by eliminating time-consuming and costly configuration steps.

Push it Down to Mass Market
Analysts have consistently predicted that mobile applications will be used by a majority of businesses over the next few years and even more widely deployed among small and medium-size businesses. As key devices continue to enter the market at a variant of price points, it will be important for the mobile service provider to offer a range of handsets that will appeal to business users from companies of all sizes.

Support a Broad set of Heterogeneous Devices
In order to address the mass market, mobile service providers must offer a variety of handsets that will appeal to a broader audience at a variety of price points. Hot-selling new business-ready handsets like the Nokia E61/62 and E50, Motorola Q and Treo 750 – just to name a few – have provided serious email users with an alternative to the clunky and limiting form factors of legacy email devices.

Visto supports more than 100 of the world’s leading handsets – all span the market in terms of operating system, form factor and device type. Visto continues to work with operators and device manufactures to make Visto Mobile™ a key application on these handsets right out of the box. As the demand for these new handsets increase among business users worldwide, the mobile service provider will have the opportunity to sell their own Visto-powered mobile email service as a key application on these devices.

Converged Mobile Devices (M)

Source: IDC 2005