Market Research in the Trade Press (cont'd.)

File 9 provides an excellent coding system to focus on specific market and industry information. Prefixes like DT= for Document Type and CT= for concept terms (e.g., market share or market size) narrow the search to exact articles we need.

Tip 3-7

We'll BEGIN in File 9, type our SELECT command in the command text box, and click the button. We will use prefixes that will allow us to search for an industry overview and market share.

select fast(w)food and (dt=industry overview or ct=market share)

We will want to limit the search to the current year and to retrieve only fulltext articles. The search will look like this:

select s1/fulltext,2000

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3-8

We can EXPAND DT= or CT= to show all document types and concept terms.

We can also contact the database producer to obtain a User Manual which includes a list of concept and marketing terms.