Market Research in the Trade Press
We can also find information about markets, major players in specific industries, and industry overviews in company and industry news sources.
Key Sources
Click the Key Sources icon to see a table that identifies key company and industry news sources that contain market research data.
Bev's latest request will make a good search in these types of databases.
Chris,
The fast food industry giants like McDonald's and Burger King are looking for new markets and ways to gain market share. Can you get me information on the fast food industry as a whole? I need a good industry overview.
Thanks,
Bev
I think I can find the information Bev wants in the Business & Industry Database (File 9). This database provides an inexpensive look at the industry as a whole. Industry overviews in this database often include future projections for the industry, problems, major players, and trends. Highlights of the industry can provide important statistics.
Click the Command Summary icon to see a summary of the commands we will use for this search.
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Command Summary