Using Market Research: Summary
In Lesson 3 we looked at databases and techniques for locating market research information. We explored the trade press using File 9, Business & Industry, and reviewed market research reports in the MARKETFULL databases.
Databases in the Market Research and MARKETFULL categories on Dialog will provide key components of a market analysis, such as market size, sales, major players and market share, trends, and forecasts. This data is important for a company to be competitive in the market place.
We also looke at two search features: DIALINDEX and REPORT TITLES.
DIALINDEX helped us to identify databases with information on specific search topics. REPORT TITLES enabled us to arrange market research reports and view their Tables of Contents.
What's Next...
Dialog has other search aids and training materials to help you search for company and industry news. Check some of the following:
The Dialog How Do I...? series supplies concise, step-by-step instructions for how to find the most-requested information on Dialog. Examples in both DialogClassic and DialogLink 5 are available.
Training Seminars. Dialog offers a variety of Web-based sessions. Check dates and times, as well as course descriptions and workbooks for the seminars.
Choose Another Lesson:
- Go to the Table of Contents to choose another application in this course that meets your needs.
- Go on to Lesson 4.
If you have finished all the lessons you wish to in the Competitive Intelligence Searching Using DialogWeb course, please take a moment to fill out our evaluation form. Your input will help us to develop better training materials to help make your job easier.
