Exercises
Now you try it...
Exercise 2: Below are partial lists of key subject terms from File 20 and File 9. Use these terms to create search strategies for the following questions.
(Hint: You may want to check the Bluesheets for these two databases as you answer the questions.)
- Find information about a new product that Microsoft is about to launch.
- What are the sales for Intel for 1998?
- Is Reynolds Aluminum involved in any joint ventures?
- Is Nike involved in any new ad campaigns?
- Find out if Anheuser Busch is test marketing any new beers.
- Who are the leading players in the automotive industry?
Key Subject Terms—File 20
Hint: Use /de with subject terms below:
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Acquisitions Mergers & Takeovers Annual General Meetings Appointment of Directors Bankruptcies & Receiverships Board Changes Bonds Brokers Recommendations Capital Expenditure Central Government Issues Comment & Analysis Company Meetings Company News Company Restructuring Company Structure Competition Contracts Corporate Finance Corporate Sales |
Corporate Strategy Costs & Prices Divestments Earnings Earnings Projections & Forecasts Equities Facilities Forecasts & Predictions Government News Imports & Exports Investment Market Data Market Reports Market Share Marketing New Products & Services Sales Year-End Results |
Partial List of Key Subject Terms—File 9
Hint: Use /de for concept terms or marketing terms below.
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Market size Market share Industry forecasts Company forecasts Trends Sales Shipments |
Product introduction Joint venture Industry forecasts Distribution channels Sales promotion New campaign Test marketing |
Check yourself
Click the Check Yourself button to see the answers.
When you have finished the exercise and checked your answers, go on to the Summary.
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