Monitoring Company News (cont'd)
Let's now take a look at some of the records we have retrieved.
I will enter my TYPE command (TYPE s1/MEDIUM/1-5) in the command text box and click the 
button.
I can also use the DISPLAY feature in DialogWeb to view records. For this search, I will use the MEDIUM format so that I can see the enhanced title supplied by File 9.
This enhanced title provides a mini-abstract of the article's contents.
Just by looking at the enhanced titles Burger King looks like it has some active marketing campaigns in the U.S. And McDonald's appears to be expanding in Germany.
Let's take a look at the complete text of the first two records to gain more information. I enter my TYPE command (TYPE s1/full/1,2) in the command text box and click the button.
Well, Burger King is certainly devoting time and money to new marketing campaigns. Let's review another source to see if we can determine any other strategies they are using to gain market share.
Go to the next page.
